Revify vs. Fresha for Tattoo Shops: An Honest Comparison
Revify vs. Fresha for Tattoo Shops: An Honest Comparison
The short answer: Fresha is a strong, low-cost booking platform built for salons and spas that also serves tattoo studios, and it adds a marketplace that can send you new clients. Revify pairs InkedIn Tools, a booking app built by tattooers, with dual pricing payments, so your card processing runs at $0 a month and your shop earns Monthly Cash-back instead of paying per-transaction fees. Which one fits depends on how you get clients and how you want to handle card costs.
We make Revify and InkedIn Tools, so weigh our view with that in mind. Every Fresha detail below comes from Fresha's own public pages, as of October 2026, per fresha.com. Prices change, so check both sites before you decide.
What Fresha is built for
Fresha is a booking and payments platform for the beauty and wellness world: hair salons, barbers, nail and lash studios, spas, and tattoo and piercing shops. It runs a consumer marketplace where clients search for and book local businesses, which is a real advantage if you want walk-in style discovery.
Its pricing, as of October 2026, per fresha.com:
- Independent plan: $19.95 a month for one person.
- Team plan: $14.95 a month per bookable team member.
- 7-day free trial and no long-term contract.
- Marketplace: a one-time 20% commission (minimum $6) on brand-new clients who find you through the Fresha marketplace. Returning clients, and bookings from your own link, Instagram or Facebook, carry no marketplace fee.
Fresha also says you can use the software without using its payments, which is useful if you already have a processor you like.
Booking and deposits
Both platforms cover the basics a tattoo shop needs: an online booking link, artist-specific calendars, deposits taken at booking, and automatic reminders. Fresha's tattoo page describes setting deposits per artist or per service and taking full upfront payment to cut no-shows.
InkedIn Tools was built by tattooers, so the flow is shaped around how tattoo bookings actually happen. Clients book from your Instagram bio, Google profile or website, the deposit is charged when they book, and messages from Instagram DMs, Facebook, text and email land in one inbox next to the client's profile. If you're still booking in the DMs, our tattoo booking app page walks through the switch.
Payment costs: per-transaction fees vs. dual pricing
This is where the two differ most. Fresha uses a standard per-transaction model, as of October 2026, per fresha.com:
| Payment type | Fresha rate |
|---|---|
| In-person card payments | 2.29% + $0.20 (plus $0.10 per tap-to-pay authorization) |
| Online payments (like deposits) | 2.79% + $0.20 |
| Manually keyed cards | 3.30% + $0.20 |
| Buy now, pay later (Klarna) | 5.99% + $0.30 |
| Card terminals | From $139 per device |
That model is simple and predictable. On $20,000 a month of in-person card sales at an average ticket of $250, it works out to roughly $474 a month in processing costs ($458 in percentage fees plus $16 in per-transaction fees), before deposits taken online.
Revify Payments uses true dual pricing. You post two prices for every service, a cash price and a card price. Both show on every receipt, and the client chooses how to pay. Your shop pays $0 a month for processing and earns up to 0.75% Monthly Cash-back on card sales. On that same $20,000 a month, that's up to $150 a month coming back to the shop instead of roughly $474 going out. You also get a free terminal while you process with Revify, next-day funding and no long-term contract.
To be fair about the trade-off: with dual pricing, clients who pay by card see a higher card price than the cash price. Most shops find clients are used to it, but some owners prefer one flat price and are happy to absorb the fees. Rules on how prices must be posted also vary by state, so set it up with your processor before you change your signage. Curious what your own numbers look like? See what your shop would earn →
Tattoo-specific needs: consent forms, multi-session pieces, reference images
General beauty software has to work for a 30-minute manicure and an eight-hour back session. Here's how the two compare on the jobs that are unique to tattooing:
| Need | Fresha (per fresha.com, Oct 2026) | InkedIn Tools + Revify |
|---|---|---|
| Digital consent forms | Signed waivers and ID photos stored in client profiles | Consent signed before the session, stored with the booking |
| Reference images | Design history and placement notes in client profiles | Client reference photos stored with the booking |
| Multi-session pieces | Ask how repeat sittings and deposits carry over | Each sitting booked on the same client record and history |
| Aftercare | Automated reminders and client messages | Aftercare instructions and a review request sent after every session |
| Client discovery | Fresha marketplace (20% one-time fee on new clients) | Your own link on IG, Google and your website |
Consent forms and reference image storage are built in. Try InkedIn free for 14 days → For more on what a good form covers, see our guide to tattoo consent forms.
Who should pick which
Fresha may be the better fit if:
- Your shop also offers salon or spa services and you want one system for all of it.
- You want marketplace discovery and are comfortable with the one-time fee on new clients it sends.
- You prefer a single posted price and a per-transaction processing rate.
- You're a solo artist who wants a low monthly subscription and may keep your current processor.
Revify may be the better fit if:
- You want booking software built specifically for tattooers, with deposits, consent, references and aftercare in one flow.
- You'd rather your shop earn on card sales than pay a percentage on every one.
- You process at least $10,000 a month in cards. At that point InkedIn Tools is $0 a month with Revify Payments, instead of $99.
- Your clients find you through Instagram and Google rather than a marketplace.
Whichever you choose, how your artists are paid changes the math too. Our breakdown of booth rent vs. commission shows how card costs land differently under each model. For a wider look at eight tools side by side, read our best tattoo shop software guide.
The bottom line
Fresha is an affordable, flexible platform with a built-in marketplace, and it works well for multi-service studios. Revify is built for tattoo shops that want booking made by tattooers and payments that earn instead of cost. Try both with your real calendar for a week, run your card volume through the numbers, and pick the one that fits how your shop actually works.
